The IRL Challenge: a 4-week accelerator to launching a pop-up series that makes real money.

Seven pop-ups, three cities, ten months. My husband and I built one repeatable system for filling a room and selling it out, and I'm teaching all of it.

$175 for the waitlist · $225 at open · 4 weeks · starts Oct 12

Merchandise sold across seven pop-ups we threw in NYC, Miami and Detroit, Nov 2025 to Aug 2026. $613K of it ours; $95K our vendors', in rooms we filled.

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What one afternoon looks like

This is a single Saturday in January. We rented a hotel lobby, promoted it for three weeks, and opened the doors at noon.

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"But this only works because you sell vintage"

It doesn't. The pop-ups are one format. I've also run free events, ticketed events, panels and markets, and the system underneath every one of them is the same: build the list, fill the room, sell the room.

Thx It's Thrifted Day to Night is a completely different model. 2,500 tickets sold, 70+ vendors, live bands and a DJ. None of that revenue came off my own racks.

If you have something to sell, the room sells it. If you don't, the room is the product.

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What you'll build

Four weeks, one system. You leave with a pop-up on the calendar and an RSVP list that actually shows up.

• The RSVP engine: how we fill a room before we've booked it
• Finding and negotiating the space... hotel suites, showrooms, empty retail
• The pre-event content sequence that turns followers into attendees
• Running the room: pricing, checkout, and what to do in the slow hour
• The follow-up that makes the next city easier than the last

What comes with it

• Weekly live calls, plus a pre-recorded curriculum you keep
• Out-of-the-box content templates, so you're never staring at a blank Canva
• The tool stack I actually use, including Posh and Canva, plus an intro to my contact at Posh
• A community of other event hosts to trade venues, vendors and notes with
• A permanent alumni space once the four weeks are done

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